Lakes News:

Plenty for Everyone

Posted by Cameron Avery on Tuesday, May 21 at 12:06 pm



Tourism Bay of Plenty has a new tagline 'Plenty for Everyone' ,Tourism Bay of Plenty general Manager Rhys Arrowsmith has unveiled plans to promote the Bay of Plenty for better tourism.

The campaign will begin with a series of roll-outs by Jason's Media prior to the official launch in spring.

This will include a new 'What's on Bay of Plenty Visitor Guide, The Bay of Plenty conference and events planner and a Route Planner Bay of Plenty.

Tourism Bay of Plenty is set to launch the new campaign in Spring targeting key domestic markets in Waikato and Auckland also working with Tourism New Zealand to spread the word of the new campaign.

Rhys spoke about the strategy in place to put the Bay of Plenty in the top four tourism locations in New Zealand.

In partnership with Jason's Media, Wave Creative Communications Agency and Tangerine Research, Rhys revealed the results of the research underpinning the region's new tagline.

The campaign will be launched on November 7th at the same time as the opening of the Comvita Experience store.

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